About the future of the cars in Majorca

While many of us thought electric cars were the future in the automotive world, we now know that they are nothing more than a satellite within a large universe of stars, dust and planets that are about to hatch and break with the world as we know it.

And we know this after talking to Andrés Vidal, General Manager of the most important car dealer in the Balearic Islands, Autovidal, who is immersed in all this futuristic milky way and speaks passionately to us of the greatest paradigm the engine industry is facing since its creation.  

Imagine for a moment how ground-breaking the arrival of the first cars in this world must have been in the late 19th century. People were very concerned that the removal of horses (animals) from carriages by granting driving control to humans was going to be a disaster. For those people, horses had an instinct to control any unforeseen events along the way, so putting that responsibility in people’s hands could have serious consequences.

Mallorca Platinum Autovidal Masserati
Mallorca Platinum Autovidal Volvo Electric

In the 21st century, we are faced with a similar crossroads, but instead of horses, humans are going to be replaced by computers. And it is not a futuristic film, as Vidal says, “in less than 10 years a driverless car will take you to work, drop your kids off school and pick up your mother from her doctor’s appointment” and also do it in an “efficient, eco-friendly, comfortable and safe” way. An almost space race that keeps the big automotive brands that are successfully testing their first prototypes in a tight spot. 

But if you find it disruptive for cars to drive alone, how about not having an owner? A clear example for Vidal is the new customer of his dealership in Mallorca, increasingly interested in paying a fee for the use of a car rather than owning it. It seems that we are going to stop owning the vehicle, which is just parked 95 % of the time, with all that entails, to share one instead. And it is from this premise that the different derivatives come from, such as car-sharing,  renting, or start-ups that were already conquering the big cities and that have plummeted with the arrival of the pandemic but will undoubtedly reactivate as soon as everything is over, which we will see also in Mallorca sooner rather than later. 

Mallorca Platinum Autovidal

If we take a picture of the current scenario, both globally and in Mallorca itself, it takes us to the first paradigm shift; the move to electric, which is the race in which all brands are engaged, without exception.

Today, all the companies’ resources and efforts are destined to produce the best electric vehicle, because they know that the first one that is able to position itself will be the one that pulls it off. “The more cars they sell, the more resources they can invest in the development of the vehicle, to be able to manufacture in series and lower the price of the electric car” which is the real goal of the manufacturer, says Vidal. An actual race where no one absolutely wants or can stay behind. 

Mallorca Platinum Autovidal Andrés Vidal

Cars at the service of people and not people at the service of the car.

“The car purchase is no longer emotional, we no longer see if the design is more or fewer beautiful, or if the panel has more or less lights”. Andrés Vidal

Now the purchase is rational, and there is no perfect car for a large group of people. There is a perfect car for each person depending on their needs, use and place of residence.

This is undoubtedly the great challenge the automotive sector is facing, an exciting challenge for the director of Autovidal, a company that has continued to reach milestones throughout its long history in Mallorca. The first of these, precisely, is the 100th anniversary of being a family business. The second, a change of location in the 70s to the Son Castelló business park when it seemed crazy to get away from the city and settle in the middle of almond fields, until the qualitative leap that amid the 2008 crisis led them, instead of reducing costs and applying restrictions, to grow incorporating brands like Honda, KIA, Fiat, Jeep, Maserati to their offer range. 

And now, a century after its birth, Autovidal enjoys a passionate and exciting future: the 5th generation is coming strong and with fully charged batteries, never better said. 

Mallorca Platinum eMallorca Challenge - Autovidal Jeep Vehículo sostenible 2

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